Deeply
/ Context
Building a better world, one surfer at a time.
We believe that everyone has an inner call for a better, healthier, natural and balanced life. And we believe that surfing is the means to achieve that end. That surfing is love, it's romance, it's feeling, it's adrenaline. And above all, it's unique.
/ Challenge
It’s in our nature.
We wanted a logo with personality and weight. A brand that was as stable and strong as nature itself. The idea was to create an icon from the two letters E, and dramatize the dualities present in the universe of surf.
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Dualities that do not move away from each other. On the contrary, they meet. They come together. They look into each other's eyes. The letters facing each other represent this, but they also suggest a movement. A common direction towards a center, a goal and an objective: create a tribe feeling, in which all its members live the surf with the greatest passion in the world.
That's why we chose to print the symbol on a tribal form, which isolated conveys this idea even more.
/ Outcome
The brand is now recognized worldwide with a unique, modernized and minimalist design, with a strong presence of surf culture.